Business Challenges:

Fragmented Digital Presence

The existing website failed to communicate the therapist's 20+ years of clinical expertise effectively, and did not clearly convey the therapeutic services, methodologies, and the unique value of the therapist.

Poor User Experience & Navigation

The website architecture made it difficult for prospective clients to understand the service offerings, therapeutic approaches, or initiate contact, which hindered potential clients' ability to quickly comprehend the offerings and initiate contact.

Inconsistent Brand Identity

The visual identity felt sterile and disconnected from modern therapeutic practices. The brand needed imagery that conveyed warmth, approachability, and safety—essential qualities for building trust in mental health services.

Administrative Burden & Compliance Complexity

New health insurance documentation requirements created time-consuming note-taking processes that pulled focus away from client care, demanding an automated solution that maintained compliance while restoring efficiency.

AI Strategy & Implementation:

Information Architecture & Content Strategy

Restructured the complete website using ChatGPT and Claude to develop clear, empathetic messaging that highlights clinical expertise without overwhelming visitors. Implemented SEO and AEO best practices to improve discoverability among regional audiences actively seeking therapeutic services.

CMS Optimization & Technical Constraints‍

Working within Zendesk's limited design capabilities, we developed a visual-first solution that leveraged branded imagery to overcome platform restrictions while maintaining professional functionality and user-friendly navigation.

AI-Generated Brand Identity‍

Utilized Midjourney to create cohesive, therapeutic imagery, including a custom logo featuring hummingbirds—symbols of healing, hope, and transformation. This generative approach allowed rapid iteration until achieving visuals that perfectly resonated with the target audience's emotional needs.

Intelligent Clinical Automation‍

Integrated Upheal.io, an AI-powered clinical note-taking platform, into the existing tech stack (Google Workspace, IVY, Headway) to automate insurance documentation while maintaining HIPAA compliance and clinical accuracy.

Results & Wins:

Measurable Business Growth

Achieved 12 new client conversions directly attributed to the website within 6 months, while organic site traffic surged from 2% to 38%—demonstrating significant improvement in digital presence and lead generation effectiveness of organic SEO strategies.

Operational Excellence

Increased clinical productivity by 85% through automated documentation workflows, allowing the therapist to redirect hours previously spent on administrative tasks toward direct client care and therapeutic innovation.

Brand Transformation & Client Feedback

The new visual identity received consistent positive feedback from existing and prospective clients, with qualitative analysis confirming that the brand successfully communicates approachability, warmth, and professional expertise.

Technology Integration & Empowerment

Provided strategic consulting on technology management, teaching the client to leverage reporting capabilities and integration opportunities across their complete business technology ecosystem for sustained operational improvement.

Tech Stack:

ChatGPT (LLM)

Claude (LLM)

Google Workspace (Business Management)

IVY (Online Payment Tool)

Headway (HealthInsurance Management)

Midjourney (AI image generation)

Upheal (Clinical AI Note Taker)

Zendesk (CRM, CMS)